The purpose of this study is to determine what principles of commercial advertising are applicable to the military problem of arousing, controlling, molding and directing the minds of soldiers to attain a desired military end. Topics include the...
Communicating official messages to soldiers within the United States Army is an endeavor that leaders at every level have conducted since the inception of the organization. Army doctrine links communication to leadership via the terminological...
The organization charged with producing three quarters of the Army's officer corps has failed to meet requirements for thirteen years running. In 1989, the Reserve Officer Training Corps (ROTC) produced over 8,000 new lieutenants, today it can't...
Combining the continued threat of the Global War on Terrorism (GWOT) and the changing attitudes of the present youth market, can the U.S. Army meet its recruitment goals in the upcoming years? This study examines the validity of the United States...
The concept and practice of using information as a tool in military operations to support political objectives has gained increased notoriety and emphasis within U.S. political and military arenas over the course of the last decade. Two particular...
It is the enemy’s will to resist that is the true objective of war. Destruction of his armed forces is a means and not necessarily mandatory to achieve this objective. To save the precious resources of blood and treasure and to assure the...
This thesis investigates the effect the National and Community Service Act of 1993 will have on the Army's ability to acquire high-quality soldiers. The research shows that the Act of 1993 will attract one-third of the high-quality youth who had...
The U.S. military's system of duplicative and competitive active duty recruiting contributes to and perpetuates the failure of DOD-wide recruiting efforts. Given the significant changes in the U.S. economy, and the relinquishment of market-share by...
United States. Army. Engineer Center and Fort Leonard Wood.
The Guidon came into being as a weekly publication in 1966 under the title Fort Leonard Wood Guidon. Between 1966 and 1987 the title was simplified to Guidon before becoming Essayons in 1988. The name reverted back to Guidon in 1999. It has been...
The Army Medical Department method of procuring physicians is examined from several aspects: (1) an historical review of physician procurement during the 1940-1973 draft period with an expiration of draft dependent programs; (2) the Army...
United States. Army. Engineer Center and Fort Leonard Wood.
The Essayons, originally published as the Fort Leonard Wood Guidon in 1966 then as the Guidon from 1966 to 1987. Became Essayons in 1988 and remained that way until 1999 when it reverted back to Guidon. It has been and continues to be a record of...
The problem of obtaining the required manpower for the U.S. Army without a draft, precipitated numerous changes in the U.S. Army Recruiting Command. Among these changes was the introduction, in mid-fiscal year 1974, of Captains as Recruiting Area...
Individualism is a political and social philosophy, which emphasizes individual liberty, belief in the primary importance of the individual, and the virtues of self-reliance and personal independence. I can scrutinize the Army's core values of...
As operations in Afghanistan and Iraq demonstrate, America's adversaries are capable of manipulating domestic and international media with lies, distortion and propaganda disseminated via the internet or media outlets. The U.S. military's inability...
United States. Army. Engineer Center and Fort Leonard Wood.
The Guidon came into being as a weekly publication in 1966 under the title Fort Leonard Wood Guidon. Between 1966 and 1987 the title was simplified to Guidon before becoming Essayons in 1988. The name reverted back to Guidon in 1999. It has been...
The purpose of this paper is to point a way to permit all officers to complete a military education to include the Command and Staff School first year course by the age of 33 and the War College course for selected students by the age of 38.
There are many critics who have concluded that the US Government has not successfully conducted communication with its public during the current, persistent conflict, but perhaps one of the earliest was Ted Koppel. In 2001, responding to a question...
The United States' All-Volunteer Force (AVF) is embroiled in the longest ground combat power intensive conflict in its history. The Army's massive need for Soldiers has placed so much strain on the Army recruiting system that at times recruit...
Modern airships by design are capable of short-take off and landings (STOL), and vertical take-off and landings (VTOL). This VTOL capability enables the airship to land practically anywhere, independent of most infrastructure support. This...
United States. Army. Engineer Center and Fort Leonard Wood.
The Essayons, originally published as the Fort Leonard Wood Guidon in 1966 then as the Guidon from 1966 to 1987. Became Essayons in 1988 and remained that way until 1999 when it reverted back to Guidon. It has been and continues to be a record of...